SIXT

Project Summary: In this project, I designed a promotional poster for SIXT, a leading car rental company, adhering strictly to their established brand guidelines. The scope included conceptualizing the design, selecting imagery, and crafting a compelling message to effectively communicate the brand’s value proposition. This project was completed within two weeks, from initial drafts to final product.

Goals and Outcome: My primary goal was to create an eye-catching poster that not only aligned with SIXT's branding but also resonated with their target audience. By the end of the project, I successfully produced a visually striking poster that captured attention and conveyed the brand's key message.

Significance and Challenges: This project was significant as it allowed me to work within the parameters of an established brand while still exercising creativity. One of the main challenges I faced was ensuring that the design stood out in a competitive market while remaining true to SIXT’s visual identity. To overcome this, I focused on innovative layout techniques and bold color choices that aligned with their brand guidelines, creating a fresh yet recognizable design.